Are you a trainer or gym owner looking for new clients? You post faithfully on social media, send out flyers, offer discounts and still nothing? Why is it some people are doing the same thing, but kill it, and you have nothing to show for your efforts?
The rules for social media are always changing, by the time you implement the advice from one guru, the trend they taught is passé and now you are not getting results.
YouTube, Twitter, Instagram, Pinterest and of course let’s not forget the mighty Facebook. Oh, have a blog/website. Fuck. I think we are covered on the social media side of things.
Now, what to post on social media, how often, do I need a like page? Oye vey. Get pictures, video, be witty and informative. It sucks, and for me became a headache and not fun, very quickly. Why was I struggling? What was the last ingredient I needed?
I decided to reach out to a few successful trainers in other states and asked them their advice. Seven of ten trainers I spoke with said that the majority of their success was achieved by being active some way in their community. This did not mean handing out flyers at local events or having a booth at a local Main Street Day.
These trainers were active in adult sports leagues, softball, soccer, basketball, etc. they participated year round, one or two nights a week and a weekend morning.
One was a volunteer firefighter, and active in his local town political scene.
Another lady was an EMT.
I can say a big part of my failures came from not being an active part in my community. As a trainer, a huge marketing tool for your business is you. If you are utilizing your body not just to work out, but to be involved in adult sports leagues, this is a great way to show off what you do. Each season ushers in new sports, and with it opportunities to meet new people. And if you are in business for yourself, the more people you meet and know what you do, the better.
If sports aren’t your thing, look on your local town website. Get involved in the community, find something you can be passionate about. Meet new people in real life. Twenty years ago people were able to succeed at business with out social media. You can too.
Need help getting into the community scene? If you need help contact us at firstname.lastname@example.org and we will be happy to help you get on the right track.
Thanks for reading. And if this helped you please share!